Social Media Copy
Miller High Life
Miller High Life has been the "Champagne of Beers" for decades. These social media posts show there’s no need to be rich to live the High Life and this golden “champagne” makes everyday moments special.
I did this work for DigitasLbi, an ad agency.
In July 2016, the average likes per post, including the 2 below, was the highest it had ever been after 2 years on Instagram.
All roads lead to the High Life.
Not only did this post far exceed the goal for number of likes, it was the most-liked post of all time.
Champagne and sunshine, Savor every drop. #ChampagneofBeers
The 3 posts below exceeded the “virality rate” goal by a minimum of 393%. That means of everyone who saw these posts, 4 to 5 times as many people as expected liked, shared or commented.
The Life of the party.
Virality rate of 492%, meaning 5 times as many people as expected liked, shared or commented
It's summer—share an inside joke outside.
Virality rate of 554%, meaning 5.5 times as many people as expected liked, shared or commented
Received 3.1K likes and 152 shares
- As a point of comparison, the 2 prior posts on the site (not shown) received less than 500 likes and 65 or less shares
End of the dock, start of the High Life.
Virality rate of 393%, meaning 4 times as many people as expected liked, shared or commented
July Tweets
Virality rate* for all tweets in July, including the 2 below, enjoyed an all-time high since MHL began posting on Twitter in August 2009.
*virality rate - of those who saw the tweets, percent who liked, retweeted or replied
#1 tweet of 2016 YTD (from Jan '16 - Aug '16)
September Tweets
